1.2 Group work- packaging design

Week 2

       Group member: Flora, Gina and Asma.

Initial Idea&Development&Process
          Our initial plan was to design a headset package, and we wanted to give it a sense of young and fashion. But considering that the audience was too narrow, we changed the idea in the end.

We want to design about some investigation for the public.After some investigations, we've found that, although the packaging of the fast moving consuming goods is simple and easy to use, the homogenization is really serious and hard to be impressive. So we want to ensure the usability of the product, and on the other hand, we also want to do some innovation on the packaging.

 Anyway, we'd like to work out a lovely and amazing packaging design.Fast moving consuming goods are very popular and can be found everywhere. They must be easy to use, and that's why they are hard to be chosen as presents.

 We wish they could be cute enough so as to be sent to our friends as a gift.We choose instant coffee one of the most challenging projects in the fast moving consuming goods to do the packaging design. 

We wish the instant coffee can not only bring us with happiness and vigor, but also have some kinds of lovely nature, can bring us to the warm and sweet feelings. We hope it could be chosen as a gift for friends and still keep the wide range of audiences.

 In the preparation of product packaging design process, our team began to want to do headset packaging design, but we are the first to do packaging design, so I chose a relatively easy instant coffee packaging design.

• First of all, I think of this design, because in the fast-paced modern life, most people can not do without coffee. Whether it is office workers or student groups, they live in a large workload of high pressure environment, coffee is one of the best refreshing products.
• So I thought to do instant coffee product design. My product first has a huge demand crowd, and I also hope to give customers a convenient, beautiful and environmentally friendly packaging design.
• And my instant coffee packaging, I hope to use sustainable materials, and then design simple and beautiful, and easy to carry, can give customers a better use of feelings.

Step.1 Idea and research.

• The above is my research about instant coffee packing.
• Then I designed some of my favorite packaging on paper and choose  most beautiful one.
• Wen can be seen shape of the design in the figure. It is a simple diamond. First of all it is a sense of design than the square, while not too complicated to lose practical value.

Step.2 Logo design

For the coffee package on the Logo, I must seriously design. Because, I want to use minimalist style, can not be printed on the coffee packaging many complex patterns. So, my logo on behalf of my entire concept and brand symbol, and I think our packaging design can be more young women's favorite.

So I painted a lot of lovely coffee patterns, and asked to choose a final version. A rabbit Logo.

Step. 3 Inspiration picture & How to use it.

• Above are some Latte Art.
• My Logo inspired by this picture.
• The figure also shows how to opening my  packaging of the corner. It is  very convenient to use that just tear from the packaging corner.

Step. 4 Plane display 

• The above is our graphic display. Tt is material is paper and it is a sustainable recyclable material.
• The second advantage is that the production is simple and can save the company cost.

Step.5 real work 
Then Gina created the 3D images to show how it looks like in the normal world.

The above is my manual display.

 Step.6 Software Work

• The above is our team members Gina use AI, Photoshop and other software produced 3D display.
• Its overall effect is very small and convenient, saving space. Customers can carry with you at any time. And our packaging is very beautiful, customers can also use it as a gift or souvenirs to send friends and family.

7.Reflection on my work

For this time the group design, I personally feel very interesting, our members are very happy to cooperate in the course of the discussion did not appear differences. Then the coffee product packaging design is our first operation, this design also has many deficiencies, but we all like this idea. I hope that our team members will continue to work hard to make better works.